The political and economic crises in the 2010s cannot take away Germans' desire to vacation in their own country or abroad. Four out of five Internet users now go online to find out about and book travel destinations, flights and hotels. This means that the trend toward multiple short trips is continuing to intensify. Despite the trend toward individual travel, package tours still dominate the travel scene in the middle of the decade: their share represents 40 percent of all booked trips.
In the new decade, the cooperation continues to be involved as a donation partner for good causes: from 2013 for the Kinderhilfe Organtransplantation (KiO) and two years later for Mellifera e.V., which supports the protection of bees. This has mainly to do with the "bee Paul", which becomes the new mascot of the Ringhotels in 2015 after a guest survey. Paul the bee stands for the new brand essence "Echt HeimatGenuss erleben" ("Experience real homeland enjoyment"), because the individuality and unmistakable diversity of the Ringhotels is what guests appreciate on their trips between Flensburg and Garmisch.
Every year, the "Golden Compass" is now awarded to Ringhotels that offer particularly high quality. In 2017, Ringhotels became a member of the "Global Alliance of Private Hotels. This enables guests to search for and book all partner hotels worldwide via one platform. At the end of 2019, Ringhotels launches a new loyalty program for its regular guests. 15 years after the introduction of the "RinghotelsCard," it is now also available in the "Silver" and "Gold" categories - including many new attractive non-cash and hotel rewards.