With the fall of the Wall, East Germans gain unaccustomed freedom to travel. This leads to new records in tourism and gives the old federal states a powerful boost. In the five new federal states, private hotels first have to re-establish themselves after the end of the state recreation system. In the second half of the 1990s, a new phenomenon appears in air travel: Travel to exotic countries experienced a significant upswing thanks to low-cost airline tickets.
From 1997, the Ringhotels are connected to the international electronic reservation system Amadeus. Communication runs via fax. A customer loyalty program is launched for the numerous regular guests, and the Ringuruh, which is also available as a soft toy, is created for the younger guests.
In the 1990s, three trends dominated gastronomy. On the one hand, there was a preference for regional and seasonal products, and a return to classic recipes with a slightly lighter interpretation. Globalization in travel is also reflected on the plate. TexMex cuisine with chili con carne is just as popular as sushi, tom kha gai and stir-fried vegetables. The Italian restaurant around the corner continues to enjoy great popularity. More and more Germans are getting to know and love Mediterranean cuisine in Italy, Spain and France.